The Effect of Live Streaming Commerce on Electronic Word-of-Mouth Mediated by Brand Image: A Study Among Digital Fashion Consumers in Jakarta

This study aims to analyze the influence of live streaming commerce on electronic word-of-mouth with brand image as a mediating variable among young consumers in Jakarta. The study focuses on the local fashion industry, with local fashion industry the research object. The research employed a quantit...

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Principais autores:	Muhammad Fatiha Rizki Budiman, Popy Rufaidah
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-03-01
סדרה:	Indonesian Interdisciplinary Journal of Sharia Economics
נושאים:	Live Streaming Commerce, Brand Image, Electronic Word-of-Mouth
גישה מקוונת:	https://e-journal.uac.ac.id/index.php/iijse/article/view/9063
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!