The Mediating Role of Brand Love in the Relationship Between Brand Experience, Customer Satisfaction, and Word-of-Mouth
The rapid growth of the global smartphone industry has made smartphones an essential part of modern life. In Indonesia, the number of smartphone users increased from 191.4 million in 2023 to 195.3 million in 2024, intensifying market competition. In this dynamic environment, fostering emotional bond...
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| Format: | Artigo |
| Sprache: | Inglês |
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Universitas Yudharta Pasuruan
2026-07-01
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| Schriftenreihe: | Sketsa Bisnis |
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| Online-Zugang: | https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/7051 |
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