The Effect of Live Streaming Commerce on Electronic Word-of-Mouth Mediated by Brand Image: A Study Among Digital Fashion Consumers in Jakarta
This study aims to analyze the influence of live streaming commerce on electronic word-of-mouth with brand image as a mediating variable among young consumers in Jakarta. The study focuses on the local fashion industry, with local fashion industry the research object. The research employed a quantit...
Bewaard in:
| Hoofdauteurs: | , |
|---|---|
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2026-03-01
|
| Reeks: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Onderwerpen: | |
| Online toegang: | https://e-journal.uac.ac.id/index.php/iijse/article/view/9063 |
| Tags: |
Geen labels, Wees de eerste die dit record labelt!
|