Research on the negative effect of product scarcity appeals on the purchase intention of green products and its mechanism

Studies have shown that product scarcity appeals affect consumers’ perceived scarcity, willingness to pay, and other responses, and that scarcity appeal has the potential to cause consumers to pay higher attention to the product. However, there is a lack of research on the psychological responses of...

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Principais autores:	Shenghong Ye, Guangrui Liu, Yanfeng Lin, Zhiheng Lin, Yijing Shi, Zan Huang
Format:	Artigo
Jezik:	Inglês
Izdano:	Frontiers Media S.A. 2024-04-01
Serija:	Frontiers in Psychology
Teme:	product scarcity perception of deceptive perceived green washing theory of persuasion knowledge motivation of impression management
Online dostop:	https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1225011/full
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