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The Mediating Role of Purchase Intention on the Effect of Product Quality and Price Fairness on Purchasing Decisions

   Children's apparel sector is surging in Indonesia, posing challenges for children's clothing retailers, exemplified by CV. Patras Development. In the realm of heightened market competition, innovation becomes imperative. CV. Patras Development grapples with obstacles such as external competito...

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Principais autores: Kadek Geby Oktaviari, Agus Wahyudi Salasa Gama, I Gusti Agung Eka Teja Kusuma
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas Pendidikan Ganesha 2023-12-01
coleção:Jurnal Ilmiah Akuntansi
Assuntos:
product quality price fairness
purchase intention
purchase decision
Acesso em linha:https://ejournal.undiksha.ac.id/index.php/JIA/article/view/66966
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