Understanding Customer Purchase Intention of PC Product on Indonesia
In this digital revolution all industries are competing to innovate to attract consumers' attention. One of the most competitive competition is in the electronics industry. This study aims to determine the effect of brand awareness, brand image and perceived quality towards purchase intention of IT...
Na minha lista:
| Principais autores: | , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Brawijaya
2018-12-01
|
| coleção: | APMBA (Asia Pacific Management and Business Application) |
| Assuntos: | |
| Acesso em linha: | https://apmba.ub.ac.id/index.php/apmba/article/view/308 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|