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The Effect of Price, Product, Promotion Towards Consumers’ Purchase Intention at T4U Indonesia, West Surabaya Branch

As Food and Beverage industry growth is still claimed as the one of the highest growth potential, many retailers offer food and beverage in many forms. By observing this opportunity, Entrepreneurs are motivated in starting F&B businesses. With the COVID-19 impacting sales figures in most business s...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: gracia valentina sutanto, Lenny Gunawan
Format: Artigo
Sprache:Inglês
Veröffentlicht: Universitas Ciputra 2023-09-01
Schriftenreihe:Jurnal Entrepreneur dan Entrepreneurship
Schlagworte:
price
promotion
purchase intention
marketing mix
product
taiwanese beverage
Online-Zugang:https://journal.uc.ac.id/index.php/JEE/article/view/4003
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