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The Effect of Price, Product, Promotion Towards Consumers’ Purchase Intention at T4U Indonesia, West Surabaya Branch

As Food and Beverage industry growth is still claimed as the one of the highest growth potential, many retailers offer food and beverage in many forms. By observing this opportunity, Entrepreneurs are motivated in starting F&B businesses. With the COVID-19 impacting sales figures in most business s...

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Detalles Bibliográficos
Principais autores: gracia valentina sutanto, Lenny Gunawan
Formato: Artigo
Idioma:Inglês
Publicado: Universitas Ciputra 2023-09-01
Series:Jurnal Entrepreneur dan Entrepreneurship
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Acceso en liña:https://journal.uc.ac.id/index.php/JEE/article/view/4003
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