PENGARUH SERTIFIKASI HALAL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MIXUE DI PALEMBANG

This study aims to analyze the influence of halal certification and brand image on purchasing decisions on Mixue products. This study employs a quantitative methodology. A non-probability purposive sampling method was used to collect samples. This research was conducted by distributing questionnair...

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Bibliografski detalji

Glavni autori:	Erdiansyah Erdiansyah, Nabila Nabila, Julaini Julaini, Dwi Indah Sari
Format:	Artigo
Jezik:	Inglês
Izdano:	Universitas Nusa Cendana 2024-11-01
Serija:	Journal of Management Small and Medium Enterprises (SME's)
Teme:	Halal Certification Brand Image Purchase Decision
Online pristup:	https://ejurnal.undana.ac.id/index.php/JEM/article/view/17426
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