PENGARUH SERTIFIKASI HALAL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MIXUE DI PALEMBANG
This study aims to analyze the influence of halal certification and brand image on purchasing decisions on Mixue products. This study employs a quantitative methodology. A non-probability purposive sampling method was used to collect samples. This research was conducted by distributing questionnair...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Nusa Cendana
2024-11-01
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| coleção: | Journal of Management Small and Medium Enterprises (SME's) |
| Assuntos: | |
| Acesso em linha: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/17426 |
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