PENGARUH PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT PADA MARKETPLACE SHOPEE
There has been a significant increase in the level of public consumption of goods and services, with the transition of public spending from offline to online, because shopping online is easier, faster and cheaper. This study aims to determine the level of influence of promotions and brand image on p...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Indonésio |
| 出版事項: |
Universitas Islam Darul Ulum
2024-04-01
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| シリーズ: | Journal of Management and Accounting |
| 主題: | |
| オンライン･アクセス: | https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/4556 |
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