Franchisor-franchisee relationship quality: time of relationship and performance
Franchise literature disputes how the relationship between franchisors and franchisees develops over time. Traditional lifecycle theory views relationships following an ascendant curve, in which relationship quality and performance strengthen over time. Another perspective better reflects the peculi...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
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Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2016-11-01
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| Edice: | RAE: Revista de Administração de Empresas |
| Témata: | |
| On-line přístup: | https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/64790 |
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