“The Impact of Firm Generated Content on Customer Purchase Intention”
Purpose: This study focuses on the effect of firm generated content on customer purchase intention across various social media platforms, exploring how the content shared by the brands can motivate the intention of customers to buy from these brands. The paper reveals how firm-generated content affe...
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| Natura: | Artigo |
| Lingua: | Árabe |
| Pubblicazione: |
Menofia University, Faculty of Commerce
2026-05-01
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| Serie: | المجلة العلمية للبحوث التجارية - جامعة المنوفية |
| Soggetti: | |
| Accesso online: | https://sjsc.journals.ekb.eg/article_502769.html |
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