How user-generated content on social media platform can shape consumers’ purchase behavior? An empirical study from the theory of consumption values perspective

This study investigates the impact user-generated content (UGC) on consumer purchase behavior, employing the framework of consumption value theory. A conceptual model was proposed and tested to evaluate the effects of perceived value from UGC, attitude toward UGC, and UGC adoption on consumer purcha...

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Podrobná bibliografie

Hlavní autor:	Du Thi Chung
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Taylor & Francis Group 2025-12-01
Edice:	Cogent Business & Management
Témata:	Consumption value social media UGC user-generated content video-based UGC Marketing
On-line přístup:	https://www.tandfonline.com/doi/10.1080/23311975.2025.2471528
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