Effect of facial presence in user-generated photos on intention to purchase restaurant foods: an experimental study from vietnam

As online activities related to purchasing restaurant foods have become more common, user-generated photos (UGPs), including a customer’s face, have emerged as crucial sources of information because they offer a better visual cue and create a higher level of trust, subsequently increasing purchase i...

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Библиографические подробности

Главные авторы:	Tran Thi Tuyet, Vu Thi Thu Huyen, Viet Thai Nguyen
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Taylor & Francis Group 2024-12-01
Серии:	Cogent Business & Management
Предметы:	Purchase intentions user-generated photos facial presence online restaurant review heuristic-systematic model source credibility
Online-ссылка:	https://www.tandfonline.com/doi/10.1080/23311975.2024.2368704
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