How user-generated content on social media platform can shape consumers’ purchase behavior? An empirical study from the theory of consumption values perspective

This study investigates the impact user-generated content (UGC) on consumer purchase behavior, employing the framework of consumption value theory. A conceptual model was proposed and tested to evaluate the effects of perceived value from UGC, attitude toward UGC, and UGC adoption on consumer purcha...

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Xehetasun bibliografikoak

Egile nagusia:	Du Thi Chung
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Taylor & Francis Group 2025-12-01
Saila:	Cogent Business & Management
Gaiak:	Consumption value social media UGC user-generated content video-based UGC Marketing
Sarrera elektronikoa:	https://www.tandfonline.com/doi/10.1080/23311975.2025.2471528
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!