The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java
The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal...
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| Главные авторы: | , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-05-01
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| Серии: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Предметы: | |
| Online-ссылка: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6387 |
| Метки: |
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