The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java

The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Lita Marshella Fitriani, Rizky Eka Febriansah, Rita Ambarwati Sukmono
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-05-01
Цуврал:	Indonesian Interdisciplinary Journal of Sharia Economics
Нөхцлүүд:	Promotion; Celebrity Endorsements, E-WOM (Electronic Word of Mouth), Halal Awareness, Purchasing Decision
Онлайн хандалт:	https://e-journal.uac.ac.id/index.php/iijse/article/view/6387
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!