Analysis of the Use of Halal Labels, Celebrity Endorsers, and Product Knowledge and their Effects on Cosmetic Product Purchase Decisions
Technology and Innovation makes a large number of Muslims in Indonesia an opportunity by presenting halal cosmetic products. In the current era of modern technology, celebrity endorsers have become a means of promotion that supports the public interest in products that have been offered on social m...
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2022-12-01
|
| Col·lecció: | Almana: Jurnal Manajemen dan Bisnis |
| Matèries: | |
| Accés en línia: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1943 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|