Analysis of the Use of Halal Labels, Celebrity Endorsers, and Product Knowledge and their Effects on Cosmetic Product Purchase Decisions
Technology and Innovation makes a large number of Muslims in Indonesia an opportunity by presenting halal cosmetic products. In the current era of modern technology, celebrity endorsers have become a means of promotion that supports the public interest in products that have been offered on social m...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2022-12-01
|
| coleção: | Almana: Jurnal Manajemen dan Bisnis |
| Assuntos: | |
| Acesso em linha: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1943 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|