“Do Health Messages Come from Mars or Venus?” The Effectiveness of Health Communication Depends on Gender Stereotypes in Messages

Prior research suggests that health messages can affect men and women differently, yet these differences and their underlying mechanisms remain insufficiently understood. Based on the premise that many health messages are implicitly gendered, this randomized controlled experiment (N = 1116), conduct...

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Prif Awduron:	Didier Courbet, Laure Jacquemier, Marie-Pierre Fourquet-Courbet, Esteban Courbet, Fabien Girandola
Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	MDPI AG 2026-06-01
Cyfres:	Behavioral Sciences
Pynciau:	persuasive communication health communication attitude change preventive health gender effect social cognition
Mynediad Ar-lein:	https://www.mdpi.com/2076-328X/16/6/980
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!