“Do Health Messages Come from Mars or Venus?” The Effectiveness of Health Communication Depends on Gender Stereotypes in Messages

Prior research suggests that health messages can affect men and women differently, yet these differences and their underlying mechanisms remain insufficiently understood. Based on the premise that many health messages are implicitly gendered, this randomized controlled experiment (N = 1116), conduct...

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Autors principals:	Didier Courbet, Laure Jacquemier, Marie-Pierre Fourquet-Courbet, Esteban Courbet, Fabien Girandola
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2026-06-01
Col·lecció:	Behavioral Sciences
Matèries:	persuasive communication health communication attitude change preventive health gender effect social cognition
Accés en línia:	https://www.mdpi.com/2076-328X/16/6/980
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