“Do Health Messages Come from Mars or Venus?” The Effectiveness of Health Communication Depends on Gender Stereotypes in Messages

Prior research suggests that health messages can affect men and women differently, yet these differences and their underlying mechanisms remain insufficiently understood. Based on the premise that many health messages are implicitly gendered, this randomized controlled experiment (N = 1116), conduct...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Didier Courbet, Laure Jacquemier, Marie-Pierre Fourquet-Courbet, Esteban Courbet, Fabien Girandola
التنسيق:	Artigo
اللغة:	Inglês
منشور في:	MDPI AG 2026-06-01
سلاسل:	Behavioral Sciences
الموضوعات:	persuasive communication health communication attitude change preventive health gender effect social cognition
الوصول للمادة أونلاين:	https://www.mdpi.com/2076-328X/16/6/980
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!