Scroll, Click, Buy: How Shein’s Social Media Marketing Drives Gen-Z Impulse Buying and Overconsumption in Durban North
This study investigates the influence of SHEIN's social media marketing on Generation Z (Gen-Z) consumers’ impulse buying and overconsumption in Durban North, KwaZulu-Natal, South Africa. Focusing on digital platforms, it examines how influencer collaborations, haul videos, flash sales and app-based...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Institute of Marketing Management Graduate School
2026-06-01
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| Colecção: | The Retail and Marketing Review |
| Assuntos: | |
| Acesso em linha: | https://retailandmarketingreview.co.za/wp-content/uploads/2026/06/RMR22-2-24-46.pdf |
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