Live Shopping Impulse: The Roles of Positive Emotion and Hedonic Browsing
Objective: This study investigates how perceived hedonic value influences online impulsive buying behavior in the context of live streaming e-commerce, emphasizing the mediating roles of positive emotions and hedonic browsing within the Stimulus–Organism–Response (S-O-R) framework. Research Design &...
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| 主要な著者: | , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Universitas Islam Nahdlatul Ulama Jepara
2025-12-01
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| シリーズ: | Journal of Management and Entrepreneurship Research |
| 主題: | |
| オンライン･アクセス: | https://journal.unisnu.ac.id/jmer/article/view/2025.12.06.4-79 |
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