Live Shopping Impulse: The Roles of Positive Emotion and Hedonic Browsing
Objective: This study investigates how perceived hedonic value influences online impulsive buying behavior in the context of live streaming e-commerce, emphasizing the mediating roles of positive emotions and hedonic browsing within the Stimulus–Organism–Response (S-O-R) framework. Research Design &...
Tallennettuna:
| Päätekijät: | , , , |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Universitas Islam Nahdlatul Ulama Jepara
2025-12-01
|
| Sarja: | Journal of Management and Entrepreneurship Research |
| Aiheet: | |
| Linkit: | https://journal.unisnu.ac.id/jmer/article/view/2025.12.06.4-79 |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
|