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From Browsing to Buying: Determinants of Impulse Buying Behavior in Mobile Commerce

Mobile commerce has transformed the retail landscape, yet the determinants of impulse buying behavior in this environment remain understudied, particularly in emerging markets. This research investigates the factors influencing impulse buying in mobile commerce in Chile using the Stimulus–Organism–R...

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Автори: Manuel Escobar-Farfán, Iván Veas-González, Elizabeth Emperatriz García-Salirrosas, Karen Veas-Salinas, Valentina Veas-Santibañez, Josune Zavala-González
Формат: Artigo
Мова:Inglês
Опубліковано: MDPI AG 2025-10-01
Серія:Journal of Theoretical and Applied Electronic Commerce Research
Предмети:
mobile commerce
impulse buying
hedonic value
S-O-R model
visual appeal
family influence
Онлайн доступ:https://www.mdpi.com/0718-1876/20/4/266
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