From Browsing to Buying: Determinants of Impulse Buying Behavior in Mobile Commerce

Mobile commerce has transformed the retail landscape, yet the determinants of impulse buying behavior in this environment remain understudied, particularly in emerging markets. This research investigates the factors influencing impulse buying in mobile commerce in Chile using the Stimulus–Organism–R...

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Auteurs principaux:	Manuel Escobar-Farfán, Iván Veas-González, Elizabeth Emperatriz García-Salirrosas, Karen Veas-Salinas, Valentina Veas-Santibañez, Josune Zavala-González
Format:	Artigo
Langue:	Inglês
Publié:	MDPI AG 2025-10-01
Collection:	Journal of Theoretical and Applied Electronic Commerce Research
Sujets:	mobile commerce impulse buying hedonic value S-O-R model visual appeal family influence
Accès en ligne:	https://www.mdpi.com/0718-1876/20/4/266
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