Dionísio Usa Chilli Beans? – Análise Mitológica da Publicidade da “Marca da Pimenta”
With a growing emphasis on the symbolic dimension of consumption, brands have started to act as channels of self-expression and transformation of culture and society, while producing and reproducing myths. One of the major mechanisms used for this purpose is advertising. Chilli Beans can be presente...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2013-09-01
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| Schriftenreihe: | RAC: Revista de Administração Contemporânea |
| Schlagworte: | |
| Online-Zugang: | http://www.anpad.org.br/periodicos/arq_pdf/a_1418.pdf |
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