Role of artificial intelligence and BIG DATA capabilities on fintech services: Value co-creation theory
Studying customers’ value co-creation of using fintech Islamic banking services has been a trend of Islamic bank managements to obtain value, competitive advantages, growth, and sustainability. This work endeavors to explore the role of applying artificial intelligence and big data technologies on v...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
LLC "CPC "Business Perspectives"
2024-12-01
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| coleção: | Innovative Marketing |
| Assuntos: | |
| Acesso em linha: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21267/IM_2024_04_Khaddam.pdf |
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