Role of artificial intelligence and BIG DATA capabilities on fintech services: Value co-creation theory
Studying customers’ value co-creation of using fintech Islamic banking services has been a trend of Islamic bank managements to obtain value, competitive advantages, growth, and sustainability. This work endeavors to explore the role of applying artificial intelligence and big data technologies on v...
Guardado en:
| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
LLC "CPC "Business Perspectives"
2024-12-01
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| Colección: | Innovative Marketing |
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| Acceso en línea: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21267/IM_2024_04_Khaddam.pdf |
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