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Role of artificial intelligence and BIG DATA capabilities on fintech services: Value co-creation theory

Studying customers’ value co-creation of using fintech Islamic banking services has been a trend of Islamic bank managements to obtain value, competitive advantages, growth, and sustainability. This work endeavors to explore the role of applying artificial intelligence and big data technologies on v...

Täydet tiedot

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Bibliografiset tiedot
Päätekijät: Amineh Khaddam, Hasan Alhanatleh
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: LLC "CPC "Business Perspectives" 2024-12-01
Sarja:Innovative Marketing
Aiheet:
Linkit:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21267/IM_2024_04_Khaddam.pdf
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