Entrepreneurial Marketing Strategies in the Tourism Industry
This study examined how entrepreneurial digital marketing through YouTube travel influencers influences visit intention among Generation Z and Millennial tourists in Indonesia, with trust acting as an underlying psychological mechanism. The study addressed the growing role of influencers as digital...
I tiakina i:
| Ngā kaituhi matua: | , , |
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| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Universitas Ciputra
2026-03-01
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| Rangatū: | Jurnal Entrepreneur dan Entrepreneurship |
| Ngā marau: | |
| Urunga tuihono: | https://journal.uc.ac.id/index.php/JEE/article/view/6269 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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