Entrepreneurial Marketing Strategies in the Tourism Industry
This study examined how entrepreneurial digital marketing through YouTube travel influencers influences visit intention among Generation Z and Millennial tourists in Indonesia, with trust acting as an underlying psychological mechanism. The study addressed the growing role of influencers as digital...
Salvato in:
| Autori principali: | , , |
|---|---|
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas Ciputra
2026-03-01
|
| Serie: | Jurnal Entrepreneur dan Entrepreneurship |
| Soggetti: | |
| Accesso online: | https://journal.uc.ac.id/index.php/JEE/article/view/6269 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|