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What is advertising without blending? Advertisements in women’s magazines

Conceptual integration theory, proposed by Fauconnier and Turner in 1993, has been successfully used in the study of a wide range of phenomena of human thought and action, from counterfactuals to metaphors, proving blending to be present in the simplest kinds of human thinking. In that sense, concep...

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Detaylı Bibliyografya
Asıl Yazarlar: Džanić Nihada Delibegović, Žerić Alma
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: University of Tuzla, Faculty of Humanities and Social Sciences 2016-10-01
Seri Bilgileri:ExELL (Explorations in English Language and Linguistics)
Konular:
Online Erişim:https://doi.org/10.1515/exell-2017-0004
Etiketler: Etiketle
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