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What is advertising without blending? Advertisements in women’s magazines

Conceptual integration theory, proposed by Fauconnier and Turner in 1993, has been successfully used in the study of a wide range of phenomena of human thought and action, from counterfactuals to metaphors, proving blending to be present in the simplest kinds of human thinking. In that sense, concep...

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書誌詳細
主要な著者: Džanić Nihada Delibegović, Žerić Alma
フォーマット: Artigo
言語:Inglês
出版事項: University of Tuzla, Faculty of Humanities and Social Sciences 2016-10-01
シリーズ:ExELL (Explorations in English Language and Linguistics)
主題:
オンライン・アクセス:https://doi.org/10.1515/exell-2017-0004
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