Visual–verbal blending in social advertising: Conceptual integration and meaning compression in environmental and humanitarian campaigns
This study examines visual–verbal blending as a mechanism through which social advertising compresses complex environmental and humanitarian problems into concise multimodal messages. Drawing on conceptual integration theory and corpus-oriented multimodal analysis, it analyses 196 static advertising...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Peoples’ Friendship University of Russia (RUDN University)
2026-06-01
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| Col·lecció: | Training, Language and Culture |
| Matèries: | |
| Accés en línia: | https://rudn.tlcjournal.org/archive/10(2)/10(2)-04.pdf |
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