Enhancing Baghdad City’s reputation through city branding
Reputation is considered one of the most valuable assets for cities as an intangible resource that significantly contributes to enhancing competitive advantage. Reputation helps cities to differentiate themselves and stand out in the global market to stimulate investment and attract various stakehol...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Elsevier
2024-12-01
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| シリーズ: | Ain Shams Engineering Journal |
| 主題: | |
| オンライン･アクセス: | http://www.sciencedirect.com/science/article/pii/S2090447924005616 |
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