Enhancing Baghdad City’s reputation through city branding
Reputation is considered one of the most valuable assets for cities as an intangible resource that significantly contributes to enhancing competitive advantage. Reputation helps cities to differentiate themselves and stand out in the global market to stimulate investment and attract various stakehol...
Gardado en:
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Elsevier
2024-12-01
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| Series: | Ain Shams Engineering Journal |
| Assuntos: | |
| Acceso en liña: | http://www.sciencedirect.com/science/article/pii/S2090447924005616 |
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