The power of information: boosting users' chatbot through trust and satisfaction in Indonesian e-commerce
This study aims to investigate the influence of information quality on users' interest in chatbot usage in the context of e-commerce in Indonesia, with trust and customer satisfaction as mediators. The Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis method is used in this resea...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2024-03-01
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| Colecção: | Manajemen dan Bisnis |
| Assuntos: | |
| Acesso em linha: | https://www.journalmabis.org/mabis/article/view/743 |
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