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The Effect of Chatbot Usage on Customer Satisfaction: A Quantitative Study of Shopee, Tokopedia, and Lazada Using SmartPLS

With the increasing growth of e-commerce, it is important to identify the features available in e-commerce applications that can provide customer satisfaction. One of the features in e-commerce is the chatbot. Chatbots in e-commerce can provide various services to users, such as assistance in produc...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Mira Afrina, Naretha Kawadha, Ardina Ariani, Mukhlis Febriady Febriady
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: LPPM ISB Atma Luhur 2025-01-01
Cyfres:Jurnal Sisfokom
Pynciau:
Mynediad Ar-lein:https://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/2380
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!