The Effect of Chatbot Usage on Customer Satisfaction: A Quantitative Study of Shopee, Tokopedia, and Lazada Using SmartPLS
With the increasing growth of e-commerce, it is important to identify the features available in e-commerce applications that can provide customer satisfaction. One of the features in e-commerce is the chatbot. Chatbots in e-commerce can provide various services to users, such as assistance in produc...
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| Hlavní autoři: | , , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
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LPPM ISB Atma Luhur
2025-01-01
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| Edice: | Jurnal Sisfokom |
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| On-line přístup: | https://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/2380 |
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