Factors Influencing Buyers’ Repurchase Intention for OTOP Products through the E-commerce Marketplace in Thailand

This research aimed to study factors influencing buyers repurchase intentions in the e-commerce marketplace in Thailand. The samples were 400 post-purchase customers of OTOP products on the public e-commerce marketplace in Thailand. The instrument used for data collection was a questionnaire. Data a...

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Главные авторы:	Nongrat Sansompron, Chompunoot Duangjan
Формат:	Artigo
Язык:	Tailandês
Опубликовано:	Mahasarakham University 2024-04-01
Серии:	Journal of Humanities and Social Sciences Mahasarakham University
Предметы:	repurchase intention satisfaction marketing mix service quality e-marketplace
Online-ссылка:	https://so03.tci-thaijo.org/index.php/humsujournal/article/view/100-113/182868
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