Factors Influencing Buyers’ Repurchase Intention for OTOP Products through the E-commerce Marketplace in Thailand

This research aimed to study factors influencing buyers repurchase intentions in the e-commerce marketplace in Thailand. The samples were 400 post-purchase customers of OTOP products on the public e-commerce marketplace in Thailand. The instrument used for data collection was a questionnaire. Data a...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Nongrat Sansompron, Chompunoot Duangjan
Формат:	Artigo
Хэл сонгох:	Tailandês
Хэвлэсэн:	Mahasarakham University 2024-04-01
Цуврал:	Journal of Humanities and Social Sciences Mahasarakham University
Нөхцлүүд:	repurchase intention satisfaction marketing mix service quality e-marketplace
Онлайн хандалт:	https://so03.tci-thaijo.org/index.php/humsujournal/article/view/100-113/182868
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!