Building a brand name for universities: A case study of Ho Chi Minh City Open University

In the era of globalization and internationalization, students have many choices when pursuing their educational paths. Students today are more mobile and willing to leave their homes to study at their desired university. Building a brand name in this increasingly competitive landscape can be the pr...

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Үндсэн зохиолчид:	Anh Ngoc Nguyen, Duc Hong Vo
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2024-03-01
Цуврал:	Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Нөхцлүүд:	brand name branding strategy higher education branding ho chi minh city open university university
Онлайн хандалт:	https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2993
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!