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Determinants of customer satisfaction towards buying fresh foods in supermarkets - A study in Ho Chi Minh City

The study aims to identify the determinants of customer satisfaction towards purchasing fresh food in the supermarkets in Ho Chi Minh City. Based on synthesizing and systematizing related studies as well as the model of service quality and customer satisfaction to the retail market, we find that the...

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Autors principals: Thi Quynh Nga Nguyen, Thi Kim Thoa Huynh
Format: Artigo
Idioma:Inglês
Publicat: Emerald Publishing 2022-03-01
Col·lecció:Journal of International Economics and Management
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Accés en línia:https://jiem.ftu.edu.vn/index.php/jiem/article/view/223
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