Building a brand name for universities: A case study of Ho Chi Minh City Open University
In the era of globalization and internationalization, students have many choices when pursuing their educational paths. Students today are more mobile and willing to leave their homes to study at their desired university. Building a brand name in this increasingly competitive landscape can be the pr...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2024-03-01
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| Serie: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Soggetti: | |
| Accesso online: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2993 |
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