The Impact of Corporate Social Responsibility on Customer Citizenship Behavior: The Mediating Role of Customer-Company Identification and Moderating Role of Generation
This study investigates the impact of corporate social responsibility (CSR) on customer citizenship behavior in the hospitality industry. Further, it explores the mediation effect of customer-company identification and the moderating role of generation in the CSR-customer citizenship behavior relati...
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| Materialtyp: | Artigo |
| Språk: | Inglês |
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Luminous Insights
2020-01-01
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| Serie: | Journal of Sustainable Marketing |
| Ämnen: | |
| Länkar: | https://luminousinsights.net/articles/josm-2020-13 |
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