The Impact of Corporate Social Responsibility on Customer Citizenship Behavior: The Mediating Role of Customer-Company Identification and Moderating Role of Generation

This study investigates the impact of corporate social responsibility (CSR) on customer citizenship behavior in the hospitality industry. Further, it explores the mediation effect of customer-company identification and the moderating role of generation in the CSR-customer citizenship behavior relati...

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Bibliographic Details

Main Author:	Fatima Alhouz
Format:	Artigo
Language:	Inglês
Published:	Luminous Insights 2020-01-01
Series:	Journal of Sustainable Marketing
Subjects:	corporate social responsibility customer citizenship behavior generation customer-company identification hospitality
Online Access:	https://luminousinsights.net/articles/josm-2020-13
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