The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: Comparative Study from Egyptian Telecommunication Companies

This study aims to provide a comparative analysis ofthe mediating role of customer perception of CSR practices in the relationship between customer loyalty and customer retention in telecommunication companies in Egypt (Vodafone-Orange-Etisalat-WE), relying on both qualitative and quantitative metho...

Deskribapen osoa

Xehetasun bibliografikoak

Egile Nagusiak:	بهاء الدين مسعد سعد, وليد أبو بکر حسني حسن أبو زيد
Formatua:	Artigo
Hizkuntza:	Árabe
Argitaratua:	Damietta University, Faculty of Commerce 2023-01-01
Saila:	المجلة العلمية للدراسات والبحوث المالية والتجارية
Gaiak:	Telecommunication companies CSR strategies Loyalty Retain the customers Customers’ perceptions
Sarrera elektronikoa:	https://cfdj.journals.ekb.eg/article_258051_09fdea0c7dbf2a298777dbb625dce739.pdf
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!